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ALIGNED CAPITAL ALIGNED CAPITAL

A NEW INVESTMENT FIRM

Aligned Capital is a New York investment firm focused on anticipating civilization-scale transformations and investing in their core technologies.

They believe that an aligned funding layer for the technologies driving large-scale change is a chance to shape the future for the better.

OBJECTIVE

Create a custom website and custom branding elements that clearly represent the client's brand direction and message.

Drive brand awareness for investors through digital engagement with their mission. Place a strong focus on the company's core team, and design a streamlined aesthetic, content strategy and user experience.

STYLE
CONCEPT

We opted to build the color palette around a deep purple, in order to signify power, nobility, luxury and ambition, and convey trust and wisdom.

The softer colors supporting the rich shade of purple give this site and brand a much needed foundation to build upon.

The overall color palette, font, and imagery capture create the brand without detracting from the messaging or mission.

BRINGING IT
ALL TOGETHER

Aligned Capital's website feels fresh and inviting, and makes an immediate connection with visitors.

Key content is easily discovered and browsable, making the site a strong awareness and conversion tool to support both their growth and awareness objectives.