ALBERTO, the pants and denim specialist, is energetically moving in fashion circles even in its ninetieth year.
It has grown from a locally-based pants manufacturer to an international global player – all while remaining a family company.
Alberto Pants USA has a great reputation worldwide, but needed a complete user experience overhaul to really engage visitors through an improved site. The best solution was to move them from their current CMS to a new E-commerce CMS (Shopify).
Imagery and brand storytelling would drive this web design, so our focus was on creating the best structure to showcase their brand, and let the brand do the talking.
Our focus for this website redesign was to create a more streamlined framework, custom design, and an improved content strategy to support a user-driven experience.
For the palette we worked with for Alberto Pants USA we took into account their existing branding, using stark, bright colors with hinted contrast tones.
Bigger, bolder use of their eye-catching photography enhances their storytelling, hooking visitors and leading them to engage with key content leading to a sale.
The overall look and feel capture the essence of the Alberto Pants Brand, while remaining modern, clean and a simple user interface.
The new Alberto Pants USA website is sleek yet simple, and a significantly stronger user experience than before. With increased visual storytelling, the site conveys their strong and exclusive brand.
The content structure is simple, intuitive, and purpose-driven.