Alberto Pants USA
Pants We Love
ALBERTO, the pants and denim specialist, is energetically moving in fashion circles even in its ninetieth year.
It has grown from a locally-based pants manufacturer to an international global player–all while remaining a family company.
Objectives
- Implement a fully responsive solution backed by Shopify CMS
- Improve brand equity and online reach through branded storytelling, shifting towards a more inclusive brand image
- Mobile-first approach to ensure all content is fully accessible, navigation and performance established for current mobile best practices
- Drive awareness and understanding to the US market through SEO strategy and content marketing
- Increase user engagement through enhanced usability, searchability, functionality, and social sharing
Style Concept
For the palette we worked with for Alberto Pants USA we took into account their existing branding, using stark, bright colors with hinted contrast tones.
Having bigger, bolder use of their eye-catching photography enhances their storytelling, hooking visitors and leading them to engage with key content leading to a sale.
The overall look and feel capture the essence of the Alberto Pants Brand, while remaining modern, clean and a simple user interface.
Bringing it all together
The new Alberto Pants USA website is sleek yet simple, and a significantly stronger user experience than before. With increased visual storytelling, the site conveys their strong and exclusive brand.
The content structure is simple, intuitive, and purpose-driven.
Let's start a conversation
No matter the size of your project, or where you are on your timeline, we are here to be a creative partner and help bring you to where you want to be!
